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ERI and Northwood University Celebrate Double Silver Award Win for Northwood.edu Redesign

A laptop displaying the redesigned Northwood University website sits on a table, flanked by two metallic award trophies on either side.

ERI and Northwood University are proud to announce that their collaborative efforts on the redesign of Northwood.edu have been recognized with two prestigious awards: a w3 Silver Award and a Silver Davey Award. This recognition highlights the success of our partnership in transforming Northwood University’s digital presence into an engaging, modern platform that drives enrollment and embodies the spirit of Northwood.

A Vision for Digital Transformation

Northwood University approached ERI with an ambitious mission—to lead a digital transformation aimed at strengthening its web presence and attracting prospective students. The project was about much more than just a redesign; it was a comprehensive effort to craft a web experience that reflects Northwood’s mission and unique identity as a leader in higher education.

Working together as a cohesive team, ERI and Northwood developed a strategy focused on user experience, dynamic content, and advanced technology solutions. The project included re-platforming the site, crafting a content strategy for key pages, designing an engaging user interface, and video strategy development.

The Results

The numbers speak for themselves.

Infographic showing increases after redesign: Active users and sessions up 28%, new users up 27%, and search engine organic traffic up 11.6%, with upward arrows for each metric.

The newly launched Northwood.edu showcases the power of collaboration, and the industry recognition with the w3 Silver Award and the Silver Davey Award stands as a testament to the quality of the work and the shared vision that brought it to life.

Northwood University’s Vice President of Advancement, Murray Kyte, shared his appreciation for the partnership: “So well done, a great partnership with the ERI Team. We could not have achieved this huge outcome without your team’s leadership and experience. Exceptional service was provided.”

Rachel Valdiserri, Northwood’s Marketing & Communications officer, echoed those sentiments: “We could not have chosen a better partner than ERI! And the fact that you pulled it off with such an aggressive timeline is nothing short of impressive! The entire team at ERI has been a pleasure to work with, and we appreciate your level of professionalism and expertise—especially in the higher ed space.”

ERI’s Perspective

“At ERI, we are deeply honored to work alongside mission-driven institutions like Northwood University,” said Raffi DerSimonian, VP & Chief Strategy Officer at ERI. “Winning these awards is a testament to the collaborative spirit, shared vision, and hard work that defined this project. We’re incredibly grateful for the trust Northwood placed in us and excited to continue innovating and elevating the digital experiences of higher education institutions.”

The recognition of these two awards—the w3 Silver Award and the Silver Davey Award—is a reflection of the exceptional teamwork and dedication that made this project a success. Both teams share this achievement and are excited to celebrate this milestone with their respective communities.

As Northwood University continues to grow and evolve, their revamped digital platform will serve as a cornerstone of their enrollment strategy and a reflection of their commitment to providing an engaging, informative, and seamless experience for prospective students, current students, and alumni alike.

A laptop showcasing the redesigned Northwood University website sits on a table, flanked by two metallic awards on either side.

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