Insights

ERI Earns Silver Medal at 2022 Davey Awards

ERI Earns Silver Medal at 2022 Davey Awards in Best University Website Category for Worcester State University Redesign Worcester, MA and Portland, ...

The Freakonomics of Higher Education: The Good, the Bad, and the Ugly

Podcasts are one of my favorite ways to absorb information and explore my interests wherever I am and whenever I want. I love obtaining a new perspective ...

Capital Campaign Website Best Practices for Colleges and Universities

Capital campaigns are an important initiative for higher education organizations to execute correctly. If done right, capital campaigns raise funds to ...

Google Analytics Reports for Higher Education

It is no secret that Google Analytics can be a crucial marketing resource. Google Analytics is the most popular Web Analytics tool in the world [1]. Specific ...

Prospective Students Seek Information on Majors and Other Academic Programs

College Search Behavior Study Reveals Academic Program Pages Drive the Most Website Traffic. A study conducted by EAB revealed that academic program pages ...

Design the ROI You Want To See

If Gandhi were the Sr. VP of Marketing & Communications, he might have offered this guidance for ascribing value to effective Higher Ed website design.   The ...

19 Ecommerce SEO Strategies to Improve your Google Ranking

Understandably, the first page of a search result is where you see pages with the highest traffic. Ask yourself, how often do you click to the second or ...

Eri Design and DerSimonian Merge To Deliver Strategic Marketing and Brand-Focused Web Development Services

Eri Design, Inc of Worcester, Massachusetts, has merged with DerSimonian LLC of Portland, Maine. Eri Design, with 17 years of expertise in website and ...

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