Insights

Revitalizing a Prominent Academic Institution's Website: An SEO Case Study

Introduction Comprehensive website audits serve as an essential tool for analyzing the technical health of a website. When websites have technical errors, ...

WordPress Security for Your .edu Site: Expert Tips to Sleep Soundly

What is it that keeps higher education CIOs up at night? EdTech reports 41% say their biggest concern is security & privacy issues [1]. Security breaches ...

Prospect Diagnostics: How Undergraduates Select Colleges and Universities

In this blog series, we discuss how undergraduates select colleges and universities, the different types of prospective students, and understand the factors ...

Decreasing Popularity in College Ranking: The Impact on SERP Competition

Let’s face it - we are in an economy of attention. Time is our scarcest resource, so many people say, and people and products are constantly competing ...

Worcester State Earns Trio of Awards For Its New Website and Videos

A Platinum, a Gold, and a Silver have recently been awarded to the university and its creative partner ERI in three national marketing awards competitions. Top ...

The Power of Storytelling in Higher Education Marketing

Once upon a time…A long time ago in a galaxy far, far away…Call me Ishmael. Whether in movies or books, a great story starts with an intriguing opening ...

Time for a Website Refresh? Here’s How to Take Inventory & Audit Content Effectively

Website content has a shelf life. Just like bread left out too long, it will get stale. Think of your website as that shelf. Every so often, you have to ...

Whose Line is it Anyway? How Higher Ed Marketers can Utilize ChatGPT

Amusing yet astonishing, AI chatbot Chat GPT has taken social media by storm with conversations and concerns surrounding its capabilities. Having gained ...

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