Recently ranked the 66th “Best Colleges” and 32 in the list of “Best Value Schools” by U.S. News and World Report, Clark University needed to re-energize their digital presence. Our challenge was to redesign and develop a fluid website that communicated the true texture of the Clark experience and ultimately, what it means to be a Clarkie.
We helped Clark University tell their story through a dynamic, engaging and robust online experience.
Another huge catalyst in Clark’s redesign was their desire to change their CMS from Drupal to WordPress – mostly because of three simple variables: ease of management, flexibility, and cost. Above all, Clark needed the ability to integrate new functionalities as time went on and new needs unfolded.
We led with a shorter-than-normal strategic discovery phase due to the research that Clark had already gathered. During this phase, we carefully reviewed, synthesized, and extrapolated key themes from existing information before moving onto the UX and UI portion. After a comprehensive site audit, peer evaluation, and examination of desired core site attributes, we were able to uncover everything we needed to make a formal project recommendation.
For Clark, this meant defining site architecture, producing a visual sitemap, producing wireframes of defined pages, and finally, translating it all into a design system.
Drawing upon key elements of Clark University’s already established brand standards, we worked with their Marketing & Communications and IT departments to design a site that was intuitive, simple, and bold.
Using the ‘less is more’ mantra as our guiding light, Clark’s new navigation system is inviting, crisp, and highly intuitive – even for non-digital natives.
We fabricated a highly customized storytelling platform that would allow for ample flexibility by content managers.
Catering to the distinctively unique needs of the Undergraduate and Graduate audiences, Clark’s new site was designed to accommodate a range of strategic objectives.
We developed a multi-site infrastructure to keep user and content delegation as streamlined as possible, affording Clark a ridiculously simple workflow.