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🗓️ PAST WEBINAR: Feb 10, 2026 at 2 PM EST

How Site Search & AI Are Enhancing Student Experience & Retention in Higher Education

We’ll share the strategy, lessons learned, and real results.

Watch Recording

A real-world case study from Massachusetts College of Liberal Arts

Higher education leaders are being asked to do more with less—boost enrollment, improve retention, and support student success amid growing digital complexity. Yet one of the most critical student touchpoints is often overlooked: site search.

In this webinar, learn how executive leaders at Massachusetts College of Liberal Arts (MCLA) elevated site search from a basic utility to a strategic investment. Joined by ERI and Cludo, the conversation shows how modern site search and AI can drive enrollment, streamline onboarding, and build trust in institutional content.

⏱️ 60 minutes | 🎥 Live + recording available

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What You’ll Learn

  • Why site search directly impacts recruitment and retention
  • How MCLA uncovered what students were really searching for
  • What AI-powered search looks like in practice (not hype)
  • How small teams can use search analytics to drive continuous improvement

We’ll share the strategy, lessons learned, and real results.

Who’s it For

  • Higher ed CMOs and marketing leaders
  • Web, digital, and UX teams
  • Enrollment and admissions professionals
  • Institutions exploring AI for their website

Featuring

Kristin Nichols

CMO, Massachusetts College of Liberal Arts
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Erjon Metohu

President, ERI Design
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Jessica Palkert

Customer Success Manager, Cludo
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Sara Kelzer

Senior Account Executive, Cludo
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Presented by:

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Logo with large white letters "MCLA" on a dark blue background, with "Massachusetts College of Liberal Arts" written below in smaller text.