Research & Strategy

As we conduct research and strategy, we look at you, your target audiences, and your competition, before pulling together findings into a cohesive audit that highlights our understanding of your current environment and key areas of opportunity.

By collecting information in a purposeful, and thoughtful fashion, we are able to create a 360-degree view that serves as the solid foundation for an effective strategy. From there we articulate what needs to be done for you to meet your business goals. We leave no stone unturned and examine every data metric to give you a digital strategy that will grow your business and expand your brand.

For corporate clients, we conduct custom comparative reports and analyses on a number of topics:

• Competitive bench-marking
• Customer profiling /sentiment analysis
• Pricing
• Go-to-market
• Channel and distribution
• Key metrics and analytics

Elements of a research and strategy discovery process might include:

• Stakeholder Interviews
• Constituent Focus Groups
• Digital Surveys
• Content & Marketing Audit
• Competitor & Peer Evaluation
• Multi-Channel Market Analysis
• Technology Audit & Integration Analysis
• Strategic Discovery Report

Other related research and strategy services we always keep in mind:

• Engagement Strategy
• Digital Analytics
• Web Governance
• Expert Resources & Speakers Bench
• Research
• Key Messaging
• Keyword analysis
• Positioning
• Media Relations
• Media Planning, Buying & Analysis