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Not all websites are created equal, and website audits can help answer these important questions, such as: how is your website holding up in today’s constantly-evolving world? How is your website performing against competitors?
Website audits are an analysis of how websites are performing, and play a key role in search engine optimization. These audits give marketers an idea of the overall health of their website because they isolate errors that can cause poor user experience and trigger penalizations from Google. Website audits can also aid in content strategy, highlighting how the website’s content meets users’ needs and where improvements can be made.
If you have a website that you think could be improved, have us take a look and we’ll give you our honest, professional opinion. Sometimes, websites need a cleaner user interface or a refined information architecture. Sometimes all they need is an updated design. We spend the time to inspect everything about your site and make recommendations based on our technological expertise. Here are just a few of the topics we think about while performing a website audit:
Successful websites have modern designs, relevant content, and an engaging user experience. These websites also attract quality users, who are more likely to convert. A website short on any of these fronts is missing out on potential traffic.