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While SEO focuses primarily on unpaid or organic efforts, search engine marketing, or SEM, refers to paid advertisements. Ever search for something and see links at the top of the page with “Ad” below them? That’s SEM. Search engine marketing is the fastest way to land your website on the first page of Google and bolster your web traffic.
With SEM you pay-per-click, so it’s critical that users are directed exactly where they need to go. We analyze your target demographic and key user data all the way down to their search phrases so your investment pays off. Anyone can pay for advertisements, but we do it right and convert clicks into leads.