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While SEO focuses primarily on unpaid or organic efforts, search engine marketing, or SEM, refers to paid advertisements. Ever search for something and see links at the top of the page with “Ad” below them? That’s SEM. Strong strategies can help get your pages on the very top of the first page on Google.
Search engine marketing is the fastest way to land your website on the first page of Google and bolster your web traffic.
With SEM you pay-per-click, meaning you pay for each click to your website from Google search results. Marketers and SEO experts know that ranking on the first page of Google organically requires a consistent content strategy as well as a healthy domain. With SEM, you have a higher chance of ranking right on the first page, without that organic effort.
We analyze your brand’s target demographic and key user data all the way down to their search phrases so that you can invest with confidence. Anyone can pay for advertisements, but our research and strategy allow us to do it right and convert clicks into leads. From higher education campaigns to e-commerce strategy, our team is highly experienced in designing and executing SEM projects. Here are just a few of the topics we keep in mind: