Resources

A box labeled “keep,” a trash can, and paper with tabs for research, old programs, events, and study abroad—help visualize what to do with old website pages when organizing your digital content.

Should You Keep, Update, or Remove an Old Website Page?

Best Practices Content Strategy

People working at a round table with laptops, notebooks, phones, drinks, and pens on a tiled surface, collaboratively reviewing a website governance document.

How to Write a Website Governance Document

Website Redesign

Two people collaborate outdoors on a laptop, with one typing and the other pointing at the screen with a pen as they discuss higher education website design best practices.

Higher Education Website Design Best Practices

Best Practices

Person typing on a laptop with a notebook and smartphone on a wooden desk, viewed from above, focused on optimizing content for AI search.

How to Optimize Website Content for AI Search and AEO

AI Best Practices Content Strategy

Webpage with warning, error, and question icons over graphs and charts, indicating data issues or alerts—such as website analytics not working—impacting the accuracy of reported information.

Website Analytics Warning Signs to Look for in Your Reports

Best Practices Content Strategy Website Redesign

Thought Leadership in Higher Ed Digital Marketing

Bringing a wealth of experience, knowledge, and perspective to a wide range of digital marketing and communications topics.