Did you know that Pinterest receives over 10 million unique visits per month and it has been growing faster than any other social network ?
What Is Pinterest?
Pinterest is simply a virtual pin-board social photo sharing website. It allows you to create and manage theme-based image collections such as events, interests, hobbies and more. It also lets you organize and share all the cool things you seek out on the web. People use pinboards to plan their weddings, decorate their homes and share things they love.
Pinterest has quickly jumped onto the radar of brands and businesses over the past few months and it’s gaining a lot of momentum. There’s a lot of talk about this picture-centric social network, and rightfully so. According to recent data, Pinterest is generating more referral traffic than Youtube, Google+ and LinkedIn combined. Those numbers are serious numbers that warrant a closer look.
Why Pinterest is different from other social networks?
Pinterest is different from other social networks because it steers users away from self-interested contexts. (“Look at this” as opposed to “look at me,” as noted by HuffPost.) If used correctly, Pinterest is a great platform for brands and businesses to push their content or products in a visually seamless and unobtrusive way.
What does Pinterest offer for businesses?
Pinterest offers great opportunities for brands and businesses to showcase their products. Consumers that love your brand or products will Like or Pin them to their boards, which increases your brands visibility. Check out some of these guides, they will help you get started and showcase some of the brands that are using Pinterest most effectively to date.
Here is a Pinterest profile example:
Here is a Pinterest feed example: