WordPress is one of the most well-known content management systems out there. There’s a good reason for that – it’s user-friendly, affordable, and easy to manage.
However, when it comes to the realm of higher education, most institutions seem to opt for Drupal. We’ve had the privilege of working with several higher education institutions on WordPress sites, and they’ve been very happy with its performance.
Contrary to popular belief, WordPress is every bit as good as Drupal for a higher education website. In this post, we’ll discuss the benefits of using WordPress for higher education websites.
Like Drupal, WordPress is free and open-source, meaning anyone can access the code and modify it. This instantly cuts down the cost, and if you want to implement custom themes or templates, you can do that too. Premium (purchased) plugins are probably what you would be spending most of your money on to maintain your site’s design and functionality. With WordPress, you pay just a fraction of the cost of most other CMS platforms. It’s also easy to keep up to date, whereas a site on Drupal typically requires a complete overhaul.
In higher education, most institutions have the main marketing website as well as microsites that are specific to certain programs or departments. WordPress has the functionality to host all your subsites, allowing for different departments to manage their respective site.
In addition to multi-site functionality, the backend of WordPress is multilingual and available in over 70 languages. For content to be posted in different languages, you can write language conversions or translate automatically with a plugin.
Speaking of plugins, they are what makes WordPress so flexible. Over 50,000 free and premium plugins are available, and more are being developed every day. Through themes and plugins, you can modify WordPress to become basically anything from a student portal to an employee directory.
While the cost and functionality are key factors to consider, what it really comes down to is ease of management. Luckily, WordPress is one of the simplest CMS’s out there. Anyone, even those with little to no experience with a CMS, can figure out WordPress in a matter of minutes.
This is especially helpful for higher education, as often times there are several content contributors across different departments. Any staff member can learn and navigate WordPress. Ease of management is key, especially with the new Google Search feature made specifically for colleges and universities.
Alongside easy management, WordPress has convenient publishing tools and allows managers to set user roles. You can save drafts, schedule posts, and revert to a previous edition with a few clicks. As for user roles, you can set up custom roles to give users permission to manage and/or edit specific components of the website.
Colleges using WordPress
Many higher education institutions use WordPress as their content management system of choice, including some big players. Stanford, Boston University, USC, and Syracuse are just a few schools that use WordPress. More locally, Becker College and Clark University run on WordPress too.
We recommend checking out our blog post that includes 70+ colleges and universities using WordPress so you can see the variety and scalability WordPress offers.
Cost, management, and flexibility are just a few reasons why WordPress is a great platform for higher education sites. It’s also mobile-friendly, supports different media types, and built for SEO, which is critical for any website, not just websites in higher education. If you’re still not sold, check out our blog post that debunks the most common myths associated with WordPress.