Develop a Custom SEO Strategy that Works

Search engines are heavily dependent on search algorithms, which is how they connect a user with the information they seek. As human behavior and search patterns adapt over time, search engine algorithms adapt too. Dancing around these complex algorithms that beat to their own drum requires a deep understanding of their fancy footwork.

An SEO strategy can help increase an institution’s position within a search engine results page when choreographed with attention to detail. This increase in rankings increases domain visibility, ultimately leading to more traffic and engagement. The whitepaper below will walk you through the process of developing a customized SEO strategy that works while teaching you how to dance with algorithms.