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Insights: Design

Raffi DerSimonian presents SOAR Analysis chart

Think Before You Ink: The Three Principles Behind Every Digital Transformation That Actually Work

Best Practices Content Strategy Design Digital Marketing
A person holds a smartphone displaying a mobile friendly webpage titled "What It's Like to Be a Timberwolf," featuring a woman smiling in a blue shirt with a play button over her image.

Is Your Site as Mobile-Friendly as You Think It Is?

Best Practices Design Higher Education
Illustration of a laptop and smartphone displaying the redesigned university website, with user interface elements highlighted, over a blueprint-style background.

Beyond the Facelift: Navigating the Website Redesign Journey

Best Practices Design Higher Education Insights
A website page for Susquehanna University displays "Degrees & Programs" with a menu and a search bar, and shows people in a science lab setting.

Academic Program Finders That Drive Student Engagement & Enrollment

Accessibility Best Practices Content Strategy Design
A woman in a black dress stands on a stone path in Japan, gazing at red torii gates nestled within a lush green forest.

Lessons from Japan: A Traveling Marketer’s Perspective

Best Practices Design Insights
A laptop displays a grayscale dashboard with a highlighted button, a cursor clicking it, confetti, and a blue unicorn with a rainbow trail on an orange background, capturing a delightful interaction.

The Power of Delightful Interactions: Enhancing User Experience in Mission-Driven Institutions

Best Practices Content Strategy Design Development Insights
Two people stand by a large wall covered with colorful, hand-drawn posters about choosing a website design direction, featuring design clichés like "Make it bigger!", "Comic Sans," and "Use more color!" in chaotic abundance.

Choosing a Website Design Direction: Tips & Strategies for Getting it ‘Right’

Best Practices Design Higher Education Insights Website Redesign
A man holds a smartphone to his ear with his eyes closed, appearing to listen intently, suggesting the importance of digital accessibility for blind and low-vision users.

Providing User-Friendly Technology for Your Blind and Low-Vision Community: Voice Assistants & Screen Readers, Plus

Accessibility AI Best Practices Content Strategy Design
A grand ivy-covered castle stands amid rough ocean waves, symbolizing brand-building strength, as papers and books float in the water and stormy clouds gather overhead.

Brand-building & Belonging: Standing Above a Sea of Sameness

Best Practices Content Strategy Design Insights
Digital strategy icons pertaining to website content audits and the process of taking inventory on a website

Time for a Website Refresh? Here’s How to Take Inventory & Audit Content Effectively

Best Practices Content Strategy Design Digital Marketing Higher Education
A person uses a computer keyboard and mouse with one hand while holding a credit card and black wallet with the other—an image highlighting the importance of effective cart abandonment strategies during online shopping.

Cart Abandonment Strategies on eCommerce Websites

Best Practices Content Strategy Design Digital Marketing
Patient trust in healthcare

Building Trust Through Healthcare Website Design

Best Practices Design
A college flag that reads explore

13 Higher Education UX Best Practices

Best Practices Content Strategy Design Development Digital Marketing
Team strategizing website

6 Ways to Increase Your Website’s Lifespan

Best Practices Content Strategy Design Digital Marketing Insights

Thought Leadership in Higher Ed Digital Marketing

Bringing a wealth of experience, knowledge, and perspective to a wide range of digital marketing and communications topics.

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