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Insights by Jillian Cote

A desk with a notebook, pen, cup of tea, red tulips, a tablet with stylus, closed laptop, and the book "Organic Social Media" by Jenny Li Fowler sets the scene for inspired social media planning.

Social Media isn’t Dead, It’s Difficult: Breaking Down Jenny Li Fowler’s ‘Organic Social Media’

Content Strategy Social Media
Lindsey Vonn with a group of young girls whom have attended the Lindsey Vonn Foundation camps.

Champions of Change: Amplifying the Lindsey Vonn Foundation’s Mission Through Storytelling

Content Strategy
Attendees at the ERI Happy Hour EduWeb in Portland Maine at US Custom House

Thanks for Raising a Glass With Us: ERI’s 2025 eduWeb Happy Hour Recap & Photo Gallery

Agency News
A collage of students on college campuses, UGC from social media, and website snippets about campus life and student experiences.

Beyond the Brochure: User-Generated Content in Higher Ed Marketing

Best Practices Content Strategy Higher Education Insights
Smiling woman with blonde hair sits in front of an orange background. Text reads: "Meet Alyssa Romero: Web Developer and Full Stack Specialist.

Meet Alyssa Romero, Full-Stack Web Developer

Agency News Development
A marble statue of a seated bearded man, embodying the wisdom of Greek Life, uses a laptop in a library setting with bookshelves in the background.

Healing your Achilles Heel: Marketing Greek Life

Best Practices Content Strategy Digital Marketing Higher Education Insights
A woman in a black dress stands on a stone path in Japan, gazing at red torii gates nestled within a lush green forest.

Lessons from Japan: A Traveling Marketer’s Perspective

Best Practices Design Insights
Promotional graphic for ERI x eduWeb Summit 2024 Conference, booth #7, featuring team member photos and roles, event details, and a display of marketing materials.

ERI Set to Inspire Action at eduWeb Summit on July 9-11, 2024 in Philadelphia

Insights
A digital hand holds the ASU logo in front of a yellow sunburst, symbolizing higher education, with palm trees and campus buildings in the background.

Arizona State & OpenAI’s Partnership Marks a Pioneering Step in the Intersection of AI and Education

AI Best Practices Insights
Glass display featuring Armenian artwork and the Armenian Museum of America logo, reflecting the vibrant street, passing traffic, and surrounding buildings across the road.

The Armenian Museum of America: An International Treasure in Watertown, MA

Insights
Hadley Camilus, a DEI consultant with medium-length dreadlocks wearing a red sweater and tie, stands in front of a blue background with yellow graphic accents.

Meet Hadley Camilus: DEI Champion and new Consulting Partner

Agency News Insights
Jillian Cote, a young woman with long blonde hair, sits outdoors on a green chair, smiling at the camera, with a fountain and lush greenery in the background.

Meet Jillian Cote

Agency News Insights Insights with RDS

Thought Leadership in Higher Ed Digital Marketing

Bringing a wealth of experience, knowledge, and perspective to a wide range of digital marketing and communications topics.

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