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Posts by Hannah Speer
How to Execute a Seamless Content Migration Project
Picture it, you’re a higher-ed marketing professional who is nearing the end of a website redesign and you’ve just gotten the keys to your new kingdom. ...
Consider Outsourcing Content Migration For Your .edu Redesign
The idea of content migration seems simple – a cut and paste here, a cut and paste there, and you’re done. The reality, however, is that higher education ...
Capital Campaign Website Best Practices for Colleges and Universities
Capital campaigns are an important initiative for higher education organizations to execute correctly. If done right, capital campaigns raise funds to ...
Google Analytics Reports for Higher Education
It is no secret that Google Analytics can be a crucial marketing resource. Google Analytics is the most popular Web Analytics tool in the world [1]. Specific ...
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