Beyond the Website: Making Campus Tours Truly Resonate
A Call for Authenticity, Inclusion, and Personal Connection in Campus Visits
The marketing got us in the door, then the campus tour happened.
Recently, ...
The Enormity of Inclusion: The Importance of Authenticity over Aspiration
Personal experience shapes perception. Every prospective student views colleges through the prism of their personal experiences and identities, underscoring ...
Exploring the intersection of UX, UI, and AI-powered website search
A good website search is like a treasure map for the digital age. It guides your users to the desired destination, helping them avoid all the random, unrelated ...
Our 2019 Year in Review
Another year, another constellation of triumphs and challenges under our belts! Our 2019 involved awards, conferences, internal tweaks, and of course helping ...
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