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Transforming Higher Ed Websites with AI: A Conversation with Raffi DerSimonian on the Education Marketing Leader Podcast

Transforming Higher Ed Websites with AI

VP & Chief Strategy Officer Raffi DerSimonian Featured as a Guest on The Education Marketing Leader Podcast

Recently, ERI’s VP & Chief Strategy Officer Raffi DerSimonian took to the mic with Chris Rapozo, host of the Education Marketing Leader podcast, to discuss how AI revolutionizes website redesigns in higher education. Specifically, they explore key strategies for leveraging AI in the website redesign process, common pitfalls and how to avoid them with AI, and tools and techniques to maximize the engagement and impact the redesign offers an institution’s constituents.

This full episode of the Education Marketing Leader podcast is available on YouTube (linked below) and Apple Podcasts.

In this Episode:

Key Strategies for Using AI in Website Redesigns

🔍 AI tools can analyze user behavior to provide insights into what works and what doesn’t, ensuring a more intuitive and engaging website.

🤝 AI allows for highly personalized content. By analyzing visitor data, AI can tailor content to meet the specific needs and interests of different user segments, making your website more relevant and engaging.

📈 AI can optimize your website’s SEO by analyzing trends and keywords, ensuring that your content is always optimized for search engines.

🔮 AI can predict future trends and behaviors based on historical data, helping you stay ahead of the curve.

Common Pitfalls & How to Avoid Them with AI

🖥 AI provides valuable insights into user behavior. Use AI to continuously monitor and adjust based on user interactions.

🤓 AI can help simplify user journeys by highlighting the most important features and content for your audience.

AI Tools & Techniques for Website

🖼 Use AI tools to analyze the visual appeal and performance of your site.

🤜 🤛 Implement AI personalization engines to deliver customized experiences to each visitor. This increases engagement and retention.



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