Insights

Two hands shaking in front of an abstract sunburst design and an office background, symbolizing collaboration and effective organizational decision-making.

You Don’t Need Consensus to Make Progress

Best Practices Insights Insights with RDS

Raffi DerSimonian presenting keynote presenarion "the purpose-driven website"

The Purpose-Driven Website

Content Strategy Higher Education Insights Insights with RDS

A dashboard shows a 72% site health score, alerts, and a list of recommendations with icons.

Why Don’t Technical SEO Audit Scores Ever Reach 100%?

Accessibility Best Practices SEO

Four people smiling and standing in front of a blue "eri" conference booth display.

Still Soarin’: A Look Back at eduWeb ’26 in Orlando

Agency News Higher Education Insights with RDS

WordPress 7.0 Armstrong album cover art with bold graphic and 'Code is Poetry' text on an orange background.

WordPress 7.0 Signals a New Era for Higher Education Websites

AI Development Higher Education WordPress

A person with a backpack walks through an open door into sunlight, past a closed locked door in a shadowy room, symbolizing access to new possibilities—like stepping through the Student Portal to unlock opportunities.

Your Student Portal May Be Hiding You From AI Search

AI Best Practices Higher Education SEO

Smiling musician Noah Kahan playing guitar on stage, surrounded by a cheering, packed crowd at a concert.

Sing the Song Only You Can Sing: What Noah Kahan Knows About Brand

Content Strategy Insights with RDS

A white balance scale, with a light bulb on one side and data analysis icons on the other, symbolizes better decisions in higher education, set against an orange background.

Why More Data Doesn’t Lead to Better Decisions in Higher Education

Best Practices Higher Education

A graduation cap and charts with "The Boston Globe" text overlayed.

The Numbers Don’t Lie: What the Latest Higher Ed Data Means for Your Institution

Best Practices Higher Education Insights with RDS

Raffi DerSimonian presents SOAR Analysis chart

Think Before You Ink: The Three Principles Behind Every Digital Transformation That Actually Work

Best Practices Content Strategy Design Digital Marketing Higher Education

Two men stand side by side smiling at the camera

The Power and Privilege of Philanthropy: ERI’s Approach to Giving, and Why

Agency News Insights Insights with RDS

Diagram with a central accessibility icon connected to symbols

Rethinking Higher Education Marketing Automation for a Post-AI Era

AI Digital Marketing Higher Education

A person holds a smartphone displaying a mobile friendly webpage titled "What It's Like to Be a Timberwolf," featuring a woman smiling in a blue shirt with a play button over her image.

Is Your Site as Mobile-Friendly as You Think It Is?

Best Practices Design Higher Education

A browser window displays an AI summary

Why AI-Powered Site Search Is No Longer Optional

AI Higher Education

A desk with a notebook, pen, cup of tea, red tulips, a tablet with stylus, closed laptop, and the book "Organic Social Media" by Jenny Li Fowler sets the scene for inspired social media planning.

Social Media isn’t Dead, It’s Difficult: Breaking Down Jenny Li Fowler’s ‘Organic Social Media’

Content Strategy Social Media

Webinar promotional graphic about site search and AI in higher education, featuring four speakers, event date of Feb 10, 2026 at 2 PM EST, and logos for eri, Cludo, and MCLA.

Webinar: How Site Search and AI Are Enhancing Student Experience and Retention in Higher Education

Webinars

Thought Leadership in Higher Ed Digital Marketing

Bringing a wealth of experience, knowledge, and perspective to a wide range of digital marketing and communications topics.