Analyze. Optimize. Elevate.
SEO Services for Higher Ed, Healthcare and Non-Profits
That’s our motto when it comes to helping you drive organic traffic and growth.
Our experts in search engine optimization are ready to help you audit and elevate your content to rank higher in search engine results.
We're Experts In...
Envisioning and executing a winning SEO strategy requires an experienced eye toward the client’s audience. Over the years, we have gained extensive knowledge about the needs and audiences of higher education, healthcare, and non-profit organizations.
Higher Education SEO
Drive brand awareness & desired outcomes make websites more discoverable to prospective students on Google.
Healthcare SEO
Earn trust and traffic by being the first to greet users on their journey to finding a caring & capable healthcare provider.
Non-profit SEO
Improve your visibility to invite users to engage with your opportunities for giving, serving, learning, and more.
Organic Traffic
By the Numbers
Why does it matter how I rank on google?
68%
Of online experiences start with a search engine
99,000
Searches every second that Google processes
255+
Ranking factors that Google takes into account in ranking
Organic Traffic
By the Numbers
Why does it matter how I rank on google?
68%
Of online experiences start with a search engine
99,000
Searches every second that Google processes
255+
Ranking factors that Google takes into account in ranking
Strategies that Get Your Organization Noticed
If your website isn’t in the first 100 positions on Google, the search engine likely doesn’t know it exists. Get Google’s attention by implementing a customized SEO strategy that will get you noticed, thusly bringing you more traffic
Are these weighing you down?
- Going through a website redesign
- You want to increase your website’s visibility
- Leads are down
- Web traffic is down or plateauing
- Your competitors are out-ranking you in SERPs
- You team has limited time, experience, and resources
- You want to understand your audience’s search behavior
- You need help building a content strategy that will work
- You want to build trust and authority within your industry
Discovery
Health Audit
Keyword Analysis
Competitive Analysis
Audience Analysis
& Determining User IntentContent Audit
Optimization Planning
Implementation
Monitor & Analyze
Refine Strategy
Content Strategy
Customized SEO Reports
Our Process,
Your Progress
We can increase your search visibility, build authority, and help you dominate Google search results with our proven research, discovery, and strategy.
Download ERI’s Whitepaper
Dancing with Algorithms
As human behavior and search patterns adapt over time, search engine algorithms adapt too. Dancing around these complex algorithms that beat to their own drum requires a deep understanding of their fancy-footwork.
Rank Higher & Maximize Your Visibility
Climb the ranks of search engine result pages and increase visibility through quality content optimized with keywords, meta-tags, backlinks, and more.
Increase the Quality and Quantity of Organic Traffic
When websites rank higher on Google, they are visible to a wider audience on the web. When more users are able to see your URL in a search results page, the quality and quantity of the organic traffic increases. Analyze and optimize your site to serve the right search queries.
Build Authority, Increase Leads, Grow Revenue
When websites are optimized, they are more visible to users in search engine results pages. This increases the quality and quantity of traffic but also increases trust and authority in your brand. The more authority a website has, the more traffic, and ultimately the more leads and revenue. Create a seamless user experience that satisfies user intent, and capture and convert leads through compelling copy and calls-to-action.
On-Page SEO
On-page SEO is the optimization of a web page’s content for usability and search engines. Having a successful on-page SEO strategy involves a deep understanding of your user’s intent, a deep understanding of industry trends, and a strong content strategy.
Off-Page SEO
Off-page SEO is the optimization of a website by activities taken outside the website. This involves link building, developing testimonials, and including insights from other high-profile sources. The goal of off-page SEO is to build authority in your domain, so that users and Google sees your site as a source of trustworthiness.
Technical SEO
Technical SEO strategies can help to ensure that search engines are able to crawl your site from a technical perspective with ease. Unknown website errors that impact user experience can prohibit search engines like Google from properly indexing your content, which can hurt your rankings.
“The team at ERI is here to help guide a personalized SEO strategy to help improve rankings. Our proven track record and ‘teaching to fish’ approach help us successfully grow engagement, response, and impact.”
ERI SEO Expert
We Have the Experience You’re Looking For
Our SEO team has optimized websites in a wide range of content management systems, from WordPress, Drupal, and Contentful to TerminalFour. We utilize various SEO tools and resources to accomplish our project goals.
WordPress
Elementor
Contentful
Terminal 4
WordPress
Elementor
Contentful
Terminal 4
Yoast
RankMath
The SEO Framework
Yoast
RankMath
The SEO Framework
Ahrefs
SEMRush
Moz
Google Marketing Suite
Ahrefs
SEMRush
Moz
Google Marketing Suite
Local SEO Services
Local SEO is the process of optimizing a website to increase traffic, visibility and engagement from a local audience. Implementing a local strategy can help increase your website’s ranks on search engines for location-based queries. Access the audience that’s right in your backyard and ensure your site ranks for location based searches.
Frequently Asked Questions
Our top questions about marketing, licensing agreements & getting specific widget support
During this time, we will be conducting a series of analyses that will help build a foundation of understanding of where your website ranks in search engine results pages for high-volume queries, your audience, and their search intent, as well as the competitors that are outranking the program’s URL within search engine results
Search engine algorithms are constantly evolving to adapt to human search behavior, so SEO projects are never completely finished. Search engine optimization is a constant work in progress and how soon you will see meaningful results will depend on your unique strategy and goals. We suggest a period between 6-12 months for analysis and optimization.
SEO and website redesigns go hand-in-hand. We suggest that a website redesign should be considered only if SEO is at the forefront of discussion. Search engine optimization is a driving element for key components like content strategy, lead generation, and UX.
A Friendly Group of Folks Who Care A Lot About SEO
- Attentive to algorithm updates and changes in search ranking factors
- Always up to date on the latest trends in search behavior
- Dedicated to creating a strategy that is tailored to your business and your goals
- Custom SEO Reports and Custom SEO Dashboards help you visualize your journey and success.
Let's Work Together
Start with a conversation to find out how our team can help you meet your digital goals.
Worcester, MA (HQ)
-
507 Park Ave,
Worcester, MA 01603 - (508) 459-1552
Boston, MA
- 867 Boylston Street 5th Floor Boston, MA 02116
- (508) 459-1552
Portland, ME
- 312 Fore Street, #7 Portland, ME 04101
- (207) 756-0916
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