New Susqu.edu Centers Stories and Inspired Modern Functionality
Susquehanna University needed their digital front door to reflect their newly defined brand standards and messaging platform to dynamically convey the River Hawk experience through the lens of the student community.
They sought to answer the question “Why SU?” through authentic storytelling and a mission-driven narrative, while also:
- Aligning their digital identity with the university’s refreshed branding.
- Engaging a diverse audience: prospective students, families, alumni, and River Hawk supporters through compelling, genuine voices.
- Improving mobile responsiveness and user experience, as over half of visitors access the site via mobile devices.
Susquehanna and ERI Build a Bold, Future-Focused Digital Doorstep
Key strategies included:
Mobile-first design philosophy
Ensuring seamless and intuitive browsing across all devices, especially on smartphones.
Purposeful navigation with multiple pathways
Simplifying access to academic programs, campus life, student outcomes, and university resources through a clear and sleek interface.
Brand-centric visual language
Infusing colors, imagery, and tone that embody Susquehanna’s identity and spirit.
Story-driven engagement
Centering content around real student and alumni narratives, vivid photography, and mission-aligned messaging that brings the River Hawk story to life.
Interactive features & microanimations
Introducing tools like a program finder, embedded video and social media content, and dark mode for enhanced accessibility.
Collaborative execution
Blending internal vision with external design expertise to produce a future-ready platform with emotional resonance.
The revamped susqu.edu now radiates authenticity, clarity, and engagement:
Immersive Storytelling
A fluid design centered around compelling visuals and student voices—making an immediate, emotional connection.
Responsive Mobile Performance
Snappy, graceful browsing experiences tailored to meet modern visitor expectations.
User-first Navigation
Effortless access to core content—prospective students can explore academics, campus culture, and success outcomes with ease.
Intelligent Tools & Media
The interactive program finder helps visitors map their interests to potential degrees, while integrated videos and social feeds give real-time glimpses into campus life.
Accessibility with Flair
Optional dark mode and inclusive design ensure readability and comfort for all users.
Aaron Martin
VP for Marketing & Communications – Susquehanna University
