Establishing SP Barney Online: A Modern Brand and Website Launch

Screenshots of the SP Barney Sales Agency website design

SP Barney is an independent sales agency located in Sterling, MA that represents specialty chemicals, plastics, and services to manufacturing sectors. Founded in 2016, SP Barney is new but possesses over 40 years of experience in industrial sales. They closely listen to and understand their customer’s needs and challenges to best help them succeed in their market. This is echoed in their company tagline: Listen. Learn. Provide.

Overview

Solution

As a new agency, SP Barney was in need of an online presence and branding identity to promote the range of chemical, plastic, and environmental products and services they provide. To achieve their business goals, we designed a contemporary identity and a custom, user-friendly website. Since they’re a representative sales agency, we designed a website that prominently showcases the core product lines of their manufacturers and makes it easy for customers to find specifications. Bold call-to-actions and a sensible layout funnels users to the information they’re looking for.

Screenshot of SP Barney’s homepage highlighting service categories like specialty chemicals, plastic handling products, safety services, and industry sectors, showcasing SP Barney web design with intuitive navigation menus and contact information.

Screenshot of a webpage designed by SP Barney Web Design, showcasing a range of plastic material handling products such as bins, drums, lockers, pallets, totes, traffic safety items, toolboxes, and trays.

Erjon and his team were cognizant of our business platform and the tools we needed to drive our business. The Eri [Design] team was a quick study on our complicated and diverse product lines and the visuals needed to draw inbound marketing and sales. Eri was very easy to work with.

Stephen Barney

President, SP Barney Sales Agency