A Digital Path to Connection: IMS’s Ride Share Platform Reimagined
Located in the peaceful forests of Barre, MA, Insight Meditation Society is a globally-recognized meditation community. Despite its humble location, Insight Meditation Society is known worldwide, having been featured on ABC News, housing internationally known mentors, and even hosting His Holiness the Dalai Lama. At its core, IMS is a refuge for those seeking spiritual liberation and a heightened sense of self. The community of 37,000 practitioners (called “yogis”) act as a beacon for experienced meditators and novices alike, embracing people of varying backgrounds and beliefs to achieve meaningful conversation and reflection.
In the spirit of community, the IMS Ride Share application gives yogis the opportunity to find or offer a ride to their two retreat destinations. Alongside our work in redesigning the IMS website, we re-envisioned their Ride Share application for a more intuitive user experience. The premise was to map out easily identifiable filters so that users can sift through ride options and contact fellow retreatants if necessary.
Once a yogi/practitioner signs up for a retreat, they gain access to the Ride Share page. Being a carpool-type service, the mobile design was our top priority. Users can create or edit a listing with a few taps of the screen, from any device. Since plans change frequently, it was crucial that we gave users a seamless experience even on the fly.
