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The ERI Approach

Discover. Design. Develop. Deploy.

Our formula for success is rooted in the belief that extraordinary results can be accomplished by taking a unique approach with each and every client. Our 4D approach involves a highly customizable roadmap that allows us to assess where we are, understand where we’ve been, and determine where we need to go.

Eri Design Our 4D Approach
Created with Sketch.
Created with Sketch.


We start each project with a discovery phase. This stage is all about defining scope, vision, and logistics so that we can gain a deeper understanding of your project requirements. We work closely with you because it’s important to us that your entire team feels valued and involved. Our discussions and your feedback will help identify resources, milestones, benchmarks, timeline, and agreed-upon deliverables. We use a flexible project management approach so that if any shifts occur during the project, schedules can be adjusted accordingly.


Information gathered during the discovery phase is used to inform the creative direction of the project. We work closely with you to ensure that the overall tone (user interface, visual content, hierarchy, etc.) matches your desired outcome. With this in mind, we explore potential solutions and prepare interactive design prototypes that will allow us to forge full-steam ahead. All of our designs are created with a fully responsive delivery in mind, ensuring they will translate effectively across all viewing devices. Naturally, concepts evolve over the course of the design phase based on your feedback.


This is the phase where our design concepts and solutions come to life. By taking the information collected in the discovery phase and testing concepts in the design phase, we are now ready for (what we like to call) the fun part. Our development team builds out all templates, components, and backend controls to make your website beautiful and easy to manage. Each website or web app is coded to meet all accessibility guidelines and our own high standards. During the beta development, we ensure that users can access pertinent information and perform critical site tasks. Once all proposed designs and functionalities are in place, our content manager will provide training for managing your website.


This is the final phase of the project, where your website or application goes through quality assurance, user testing and finally, launch. We’re committed to ensuring that our solution perfectly aligns with your goals and meets our own standard of excellence.

A truly great digital tool requires your ongoing attention, content, and care. Our main commitment is to form long-term relationships with the clients we serve. After we hand you the keys to your new website or application platform, we are only a phone call away to answer any question you might have.

Let's Work Together

Start with a conversation to find out how our team can help you meet your digital goals.