Google Ads PPC Specialist – Contractor
We are a Massachusetts-based digital agency specializing in web strategy, design, and development, and we serve higher education institutions, non-profit organizations, and healthcare providers. We’re seeking an experienced Google Ads PPC specialist contractor to join our team. This role involves managing Google Ads campaigns, including accounts with Google Ad Grants, for one or multiple clients at a time.
- Develop, execute, and optimize PPC strategies across Google Ads platforms.
- Manage Google Ad Grant accounts, ensuring compliance with Google’s policies and maximizing grant utilization.
- Conduct keyword research and set up campaigns, ad groups, and ad copy.
- Monitor and report on campaign performance, providing actionable insights to clients and the internal team.
- Work closely with clients to understand their goals and tailor strategies accordingly.
- Stay updated with PPC industry trends, Google Ads updates, and best practices.
- At least 3 years of experience in managing Google Ads campaigns.
- Proven experience with Google Ad Grant accounts is essential.
- Strong understanding of PPC concepts, bidding strategies, and conversion rate optimization.
- Excellent analytical skills to interpret data and make data-driven decisions.
- Experience working with higher education, non-profit, or healthcare clients is a plus.
- Strong communication skills and proficiency in reporting.
- Ability to manage multiple client accounts simultaneously with attention to detail.
- This position is a remote contract role. We are accepting USA-based applicants only.
- Flexible hours with a requirement to attend scheduled meetings and provide regular updates.
- Duration: Initially 6 months, with potential for extension based on performance.
Interested candidates should submit their resume along with a cover letter and portfolio/examples of previous Google Ads campaigns managed. We look forward to receiving applications from candidates who are passionate about using their PPC expertise to make a real difference in the sectors of higher education, non-profits, and healthcare.
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